- New visualization technology for consumers enhances efficiency and reduces likelihood of returns
XPO Logistics (NYSE: XPO), the largest provider of last mile logistics for heavy goods in North America, today announced the planned addition of augmented reality to its Ship XPO consumer self-service platform. Shoppers will use the visualization technology prior to the delivery of heavy goods, such as sofas, beds and appliances, to determine the ideal placement inside the home.
Troy Cooper, president of XPO Logistics, said, “Augmented reality is another innovation that our retail and e-commerce customers can offer to consumers, providing more control over the shopping experience. The technology creates a virtual image of how an item will look in a given room, dramatically decreasing the likelihood of returns. Augmented reality enhances the efficiency of the entire last mile process, reducing time inside the home and the risk of product damage.”
XPO expects its visualization technology to be available nationally on Ship XPO later this year. Today’s announcement follows the company’s recent addition of voice integration technology to Ship XPO, giving consumers the ability to track their purchases throughout XPO’s last mile network using Amazon Echo or Google Home.
In September 2017, XPO announced a major expansion of its last mile network that will position a total of 85 hubs within approximately 90% of the U.S. population this year. In February 2018, the company announced new last mile operations in five European countries.
This press release includes forward-looking statements within the meaning of United States federal securities law. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. All forward-looking statements set forth in this press release are qualified by factors that might cause or contribute to a material difference in actual results, as discussed in XPO's filings with the U.S. Securities and Exchange Commission and linked to the investor relations section of the company's website, www.xpo.com, including: economic conditions generally; competition; XPO’s ability to attract and retain key employees; the ability to develop and implement a suitable information technology system; and the ability to maintain positive relationships with third-party providers. Forward-looking statements set forth in this press release speak only as of the date hereof, and XPO undertakes no obligation to update forward-looking statements to reflect subsequent events or circumstances, changes in expectations or the occurrence of unanticipated events, except to the extent required by law.